Antenna
Strategic Insights
“Strategy without tactics is the slowest route to victory, tactics without strategy is the noise before defeat.”
- Sun Tsu, Ancient Chinese Military Strategist
“Strategy without tactics is the slowest route to victory, tactics without strategy is the noise before defeat.”
- Sun Tsu, Ancient Chinese Military Strategist
WHO WE ARE?
Senior researchers that run your projects from start to finish.
Qual/quant researchers that deliver all of your consumer insights.
Straight-talking research with clear explanations about what consumers want and what that means for your business.
No fence sitting – delivering a clear rationale for what you need to do.
Responsive and passionate consultancy that works within your marketing and insights team.
A flexible network of researchers that scales up and down so you only pay for the services you use.
WHAT WE DO?
The way we see it, good research is as much about communicating insights as finding them. Our approach places equal emphasis on what we find and how we say it.
Employing “tried and true” methodologies, we deliver practical and robust research. We tailor our methodology to your needs, avoiding academic models and cookie-cutter approaches. We view participants as partners, not just sources of information…better engaging and involving them to glean better insights. We make the best use of your budget…balancing the insights and how they’ll be used against cost (and will even tell you when research is not needed).
We use succinct, clear PowerPoint to tell you what consumers want, and we look for other ways to leverage research for your business, including…
KEY PEOPLE
With 20 years experience, Sam is a researcher skilled in all aspects of qual and quant research and strategy. Prior to starting Antenna, Sam was a Director of Clarity Strategic Research and Director of Qualitative Research at Arnold & Bolingbroke, working with major Australian and international brands and delivering practical, usable insight and strategy to their businesses. Sam brings a wealth of qualitative experience to the table, having worked with a diverse range of clients and categories across FMCG, Personal Care, Finance, Government and many more.
With more than 20 years experience in developing and leveraging insights inside businesses to drive a deeper customer understanding that leads to better outcomes. Prior to joining Antenna, Leigh held her roles as Chief Customer Officer at Hearing Australia (a Commonwealth owned Healthcare Organisation), General Manager of Customer Experience at the nbn and Head of Insights and Marketing at Procter & Gamble & James Hardie. Leigh specialises in Brand and Customer Experience research to drive strategies for Customer and Shopper Experience, Brand Positioning and Segmentation and has delivered transformational programs from Insights to Action in FMCG, Retail, Health, Construction and Telecoms.
With over 15 years of experience. Brett is a researcher with a wealth of experience in research field management and the application of emerging technology to research problems. He has strong skills in customer experience tracking, brand health and campaign effectiveness research and the application of customer online research communities. Brett was previously Managing Director of Toluna Australia, a global insights technology and panel company, and General Manager of Arnold & Bolingbroke (and Sam’s boss), a mid-size agency with a focus on customer satisfaction and brand & advertising tracking.
OUR WORK
CONTACT US
Suite 5, 172 Pacific Hwy, North Sydney, Australia 2060
(+61) 0419244380